How Will SEO Increase My Website’s Sales and Traffic?
Search Engine Optimization is a highly effective and significantly underutilized marketing technique. When implemented correctly, it will increase the traffic driven to your site and the sales you bring in. With one of the highest ROI’s of any advertising technique, there’s no reason not to get started today! Keep reading to find out more about how SEO can increase your site’s sales and traffic.
To begin, placement in search results holds a huge influence over how many consumers will view your site. Over fifty percent of users browsing the internet will click on the first site in their search results; about fifteen percent click the second site; and it’s all downhill from there. The lower your site is in a consumer’s search results, the less likely it is that they will visit your site. SEO can help you move your site up in the rankings. For every spot higher your site ranks in search results, that’s countless more consumers you will attract. The more consumers you attract, the more likely it is that your sales will increase. It’s that simple.
The great thing about online marketing techniques is that they are highly susceptible to the snowball effect. So for each user you attract to your site, if you can hold their interest, you create the potential for hundreds more users to also visit your site. For example, if after seeing your website in the first page of their search results, a user visits your site and is impressed by a picture of a product, infographic about your industry, or article about your service they see, they might choose to share that piece of information on their Facebook, Twitter, or other social media page. When they post that, your site is shared with every Internet user who follows that original user. This generates organic growth to your website, which can be invaluable.
Perhaps the best reason that SEO will increase your site’s sales is because it is an inbound marketing technique. Inbound marketing provides interesting content to users, makes your company easy to be found, and attracts users to your site. Outbound marketing techniques include more traditional advertising strategies such as cold calling, television commercials, and print advertisements. The reason it is so effective as an inbound marketing technique is because it targets consumers who are already searching for what you have to offer. They want to find your company.
With traditional outbound marketing techniques, you have to interrupt consumers to draw attention to your company. You interrupt their day with a phone call, their television program with a commercial, or their reading experience with an advertisement. With SEO, the activity they’re taking part in is searching for a company that offers what you do; therefore instead of interrupting their activity, you’re enhancing it. This increases the possibilities of attracting consumers and increasing sales.
So what are you waiting for? Get started with us and check out our packages today. Watch your traffic and sales skyrocket today!
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